Sales Lead, Preethi Kitchen Appliances
R Viswanath is the Sales Lead, Preethi Business Unit at Versuni India. He is responsible for spearheading the sales strategy, driving market expansion, and leading pan-India channel management for the iconic Preethi brand.
With over 30 years of extensive experience in the consumer durables and Fast-Moving Electrical Goods (FMEG) industries, Viswanath has a proven track record of delivering monumental revenue growth, expanding market share, and achieving exceptional customer satisfaction across diverse market segments, including general trade, modern trade, online, and institutional sales.
In his immediate past role as President at Butterfly Gandhimathi Appliances Ltd, he was instrumental in successfully doubling the company’s revenue in four years. Viswanath has held key sales and marketing leadership positions at major industry players, including a tenure at Bajaj Electricals Ltd as Senior General Manager-Sales and Marketing. He also gained significant experience in business planning, network development, and sales execution during his earlier long association with Crompton Greaves Limited and SURYA Roshni Ltd.
Viswanath holds a Diploma in Marketing Management from Annamalai University and a B.Com from the University of Madras. He is committed to combining strategic market planning with operational excellence to create sustainable value and ensure category leadership.