A simple yet groundbreaking innovation encapsulates Versuni’s vision — creating products that make life easier, smarter, and more efficient. While the name Versuni may be new, its legacy and commitment to quality remain deeply rooted in the Philips brand. Versuni is not merely a rebranded entity of Philips — it is a new organization carrying forward a legacy while embracing new opportunities.
While the corporate identity is new, the consumer-facing brand remains Philips, ensuring trust and continuity. The transition has brought new energy, new resources, and a renewed vision for growth, making Versuni a name to watch out for in the home appliances industry.
Gulbahar Taurani, Managing Director and CEO, Versuni said, “It’s not about rebranding; it’s a new organization. The organization’s name is Versuni, while the brand we present to consumers remains Philips. We are driven to take Philips forward while building Versuni into a company that people aspire to work for, adding new resources and a fresh dynamic to the legacy of Philips.”
Ahead of Change
With technology and consumer preferences are evolving at a rapid pace, Versuni recognizes that trends can be short-lived. To stay ahead, it invests heavily in market research and trend analysis. Rather than merely keeping up with shifts in the industry, the brand actively creates trends, as demonstrated by the introduction of air fryers in India.
“Evolution is not just in kitchen appliances — it is in every aspect of life. What is relevant today may not be tomorrow, so we do not just follow trends; we anticipate and create them. Staying ahead requires deep research. Some consumer needs are not articulated, but through meticulous study, we identify them early — just like we did with air fryers, now one of India’s most loved kitchen categories,” Gulbahar mentioned.
Today, air fryers have become one of the most sought-after kitchen appliances in India, offering healthier cooking alternatives without compromising on taste or convenience. This proactive approach to identifying and developing consumer-friendly products is what keeps Versuni ahead of the curve.
Market Growth
According to the IMARC Group report, the Indian kitchen appliances market size reached $6.1 billion in 2024. Looking forward, the market is expected to reach $12.4 billion by 2033, exhibiting a growth rate (CAGR) of 7.40 percent during 2025-2033.
Gulbahar pointed out, “With low penetration in many categories, estimating growth in numbers can be challenging. Our focus is on increasing household penetration, with a vision to make air fryers and other innovative appliances a standard in Indian homes.” Similarly, new categories like garment steamers are emerging, driven by consumer demand for convenience. Conventional ironing methods are slowly being replaced by garment steamers that offer quick and efficient wrinkle removal without the hassle of setting up an ironing board.
Keeping Up With Trends
Versuni is shaping the future of kitchen appliances with three major trends:
- Smart Connectivity: Consumers are increasingly seeking digital interfaces that enhance interaction with appliances in a meaningful way. Smart kitchen appliances that allow remote operation and AI-driven customization are becoming more prevalent.
- Sustainability: Beyond manufacturing, Versuni integrates sustainability in packaging, processes, and overall product design.
- Engagement and Storytelling: Consumers now want more than just a product—they seek a connection with the brand. Effective storytelling enhances relatability and engagement, making the brand experience more compelling. By communicating the purpose and impact of their products, Versuni strengthens consumer trust and brand loyalty.
“The future of home and kitchen appliances is shaped by three key trends: the rise of smart connectivity, where consumers demand meaningful digital interfaces that enhance usability; a strong commitment to sustainability, reflected in both product innovation and eco-friendly manufacturing processes; and deeper consumer engagement through storytelling, creating lasting brand connections,” explained Gulbahar.
Evolving Marketing Strategies
In the phygital era, Versuni ensures that every touchpoint is not only informative but also engaging. Influencer collaborations, interactive digital campaigns, and experiential marketing are all part of its evolving strategy to stay relevant in today’s competitive market.
Gulbahar emphasized, “Marketing strategies must evolve alongside the changing media landscape. However, one fundamental principle remains constant — creating meaningful and engaging touchpoints for consumers. Every interaction, whether digital or physical, must provide value, ensuring that consumers not only receive information but also build confidence in our products through real-time engagement.”
With media landscapes constantly changing, Versuni’s marketing strategy is equally dynamic. The core focus remains on engaging with consumers through tangible proof points. For instance, the company prioritizes product demonstrations to build confidence. He further added, “Whether it is a product demonstration showcasing features like self-cleaning mixer grinder jars or a digital campaign that educates users, every touchpoint is designed to enhance consumer trust and engagement.”
The Collaborative Influence of Ranveer Brar
More than just offering insights, Ranveer Brar has been involved in collaborative discussions that align product development with real consumer needs. This collaboration has helped bridge the gap between professional kitchen experiences and home cooking, making quality appliances accessible to everyday consumers.
“Our collaboration is built on open conversations, exchanging insights on market needs and opportunities. By aligning the strengths of both the organization and individuals, we create products that truly resonate with consumers, ensuring they meet real demands in a way no other brand does,” said Ranveer Brar.
Pan India Presence
India’s vast market potential extends beyond Tier I cities. Versuni recognizes that aspiration drives demand across all regions. With both physical distribution and the rise of e-commerce, the company aims to reach the maximum number of consumers across diverse geographies.
E-commerce platforms have played a significant role in democratizing access to high-quality home appliances, making it easier for consumers in Tier II and III cities to purchase premium products.
“India is full of opportunities, and focusing only on Tier I cities would mean missing out on a vast consumer base. Aspiration drives demand across all regions, and with both physical distribution and e-commerce, we aim to reach and serve consumers in every part of the country,” Gulbahar concluded.
